From Here to There
PERQ is a top 20 B2B tech company in Indianapolis that uses artificial intelligence to guide customers through their buying journey. They began in 2001 creating meaningful engagement between consumers and brands in the world of multifamily rentals, home furnishings and auto retail. As PERQ began leaning more into AI to make connections faster and more intuitive, they didn’t want to lose the human-centric focus of their company. Working together with the PERQ content team and VP of Marketing, we realized an update to their identity system was in order.
Intersecting where they’d been with where they were going and creating opportunity for growth. The new website, complete with updated brand standards, offered PERQ over 1000 more lead conversions in the first month of its launch.