Identity and Packaging
This identity system was designed to expand and enhance the Logan Institute brand. The practice expressed interest in developing and extensive system that would allow them to expand on their brand in the following areas: pharmacy, customized medical programs, proprietary medicine blends, and natural products. We created a full color system including main brand colors, complimentary colors, and neutrals. We created the watercolor mark in every color, to be used as the practice grows. We also picked two branded typefaces, Amaranth and Titillium Web. Amaranth is an organic, friendly font with distinctive curves. We then knew we needed to pair this with a practical sans serif paragraph font that was easy to read (hello medical documents!), Titillium Web offered a fresh, modern take on a web-friendly sans serif font. Together they reflect both the organic, friendly and serious medical ideals of Dr. Logan’s practice.