The consideration put into Promise Coffee Roasters is matched only by the hard work. Esta’s story mimics the old american dream, where one learns a trade, perfects the craft, and does the right thing along the way. One can trust in the inherent promise of a quality product, of being treated fairly by this brand. This aesthetic favors strong, traditionally-masculine elements. The vintage “P” acts as the focal point of the logo. It beckons back to old diner neons, and the no-nonsense service you could bet on.
The ‘P’ is followed in strength by the sans-serif “PROMISE” and acts as the base of the logo. All aspects of the brand fall back on that inherent promise of care.