The launch united the PERQ team behind a beautiful and meaningful visage. The excitement of the place bubbled over into texts about the “brand out in the wild,” via new trade show booth designs, presentations, collateral, and PERQ branded merch.
PERQ showed their true endorsement of the brand strategy by hiring a new, full-time designer. That’s one more life for the PERQ family to rally around and champion. We trained him in the tools and now he will be able to care for and continue to develop the brand along with the company.
PERQ’s success in software is because they never lose focus on the life behind it. From the customer buying a new Honda to the coder down the hall, connection is what we’re all seeking.