Deep blues and reds dominate the landscape of most insurance agencies. These colors symbolize trust and safety. Martin exemplifies these ideals, but their warmth & personality demanded more.
We combined the industry reds and blues to create our brand-foundation purple. Rich and dark, this color inhabits the authoritative air & protective mores an insurance agency must embody, but with added glamour. Lighter blue and yellow hues brighten the palette and reference the affable atmosphere of Martin. Finally, we kept a dramatic red to emphasize the urgency of protecting what matters most.
The neutrals and negative space add an air of professionalism and modernity.