The Alignmint brand speaks to business brains. Leaders, owners, executives, department heads that all have different pain points but all know something feels off. Our brand audience is busy. They mostly live in citites, skew male and primarily hit the age range of 35-60. They read A LOT. And they’ve probably seen every stock photo from Unsplash tagged “winning” or “ROI” at least twice.
The function of photography within the Alignmint brand should be to give these people a sense of “Ahhh, relief” and hopeful energy. A reprieve from the chaos and a look at the beauty of alignment. A different way to see the same old problem. We want them to focus on how they are going to feel when they work with us, not on all the things that led them here.
Through intentional style, texture/ornamentation, perspective, and overlay standards – we were able to create photography standards that will work for Ali now, and as her brand grows.
Shout out to our friend and colleague Torrie Hudson Photogrpahy for the killer work bringing the brand vision to life in Ali’s new photography. While we lead creative direction on the shoot – Torrie deserves all the credit for these beautiful head and personality shots of Ali.