Client

Purdue Polytechnic Institute

Project: Event Design, Branding, Media

 

Deliverables: Logo Design | Media Strategy | Event Design | Concepting |

Asset Design and Printing | Day-Of Planning and Coordination | Photography | Video

Results

  • Attendance: Tripled over previous year.
  • Engagement: According to staff, engagement levels during the event were way up from previous year. 97% of respondents said the program and staff were very engaging.
  • Analytics: Created a tracking process and post event rating system. A few key results were:
    • Over 98% of girls that participated said they were likely or very likely to recommend this event to a friend.
    • After the event, 73% of respondents said they would consider coming to Purdue Polytechnic for college.
  • Promotion: Promotions showed above average engagement and response rates.
    • Direct email sends to students saw an average of 3% higher open rates than industry standard.
    • Email sends to counselors and teachers saw average open rates more than double industry standard and click rates more than triple industry standard.
    • First time snapchat custom geofilter saw 121 impression, 60 conversions, and over 3000 views. The filter ran for the duration of the event and girls were encouraged to use and share their #makelikeagirl photos using the filter.
    • Overall promotions both direct to schools and through social media were directed to Eventbrite. Our Eventbrite registration hit capacity a week early and we had to close registration.
    • Facebook promotions saw over 5,500 people reached, 98 engagements, and 54 click throughs to the registration page over a 2 week period with $75 ad spend. Of our girls that took the post-event survey, 12% were at the event as a direct result of social media.

 

The director of Purdue Polytechnic approached us about a brand re-launch and digital media strategy as they were moving into their brand new facility in February of 2017 and had several events approaching. Upon initiating a creative partnership, our first goal was to brand, design, and organize an event dedicated to encouraging high school age girls interested in STEM. This event was started last year as the result of a student project. We were able to build on this foundation, creating a fresh brand for the event and a communication strategy that would resonate with young women.
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